Vevo to Stream Live Music Events
Participants attending the Vevo keynote on day two of the Digital Music Forum East in New York City yesterday got a surprise when Vevo's president and CEO Rio Caraeff announced that the company would offer live music events later this year.
The announcement was made almost as an aside, and with no further details. Caraeff didn't say what events the company was looking to stream or if live events would cost viewers a fee.
Most of the keynote came off as a victory lap, with Caraeff talking about how the site began and how well it's performed since launching in December 2009. Vevo streams music videos and is co-owned by Sony Music and Universal Music, with streaming provided by YouTube. The idea behind the site, 负责网站说, was to restore luster to music videos and to show advertisers that they have value.
Vevo's Rio Caraeff speaks to the Digital Music Forum East in New York on Thursday.
"We only do what's best for the fan who loves music," Caraeff asserted, explaining that the site isn't centered around labels or music retailers.
Before Vevo launched, 负责网站说, 60 to 70 percent of music videos watched online were streamed from YouTube. Rather than fighting the video giant, the labels decided to work with it. 在这个过程中, they cleared out duplicates of music videos, so that viewers wouldn't be distracted by poor quality copies.
"We tried to improve the signal-to-noise ratio," 负责网站说.
Vevo currently offers over 25,000 videos from over 4,000 artists, Caraeff told the audience. He also said that the site's videos would soon be shown on AOL Music and CBS Interactive. The average Vevo viewer watches 6.2 videos per month, for over 30 minutes of viewing time. The site streams over 30 million videos per day.
Besides getting into live events, Vevo will also soon offer original programming, 负责网站说.
相关文章
The online music video giant dives into reality programming and scripted humor shows.
2012年4月25日
Music video site show impressive growth in mobile space, with a 700% increase this year.
12月21日
The site is bringing its library of 20K HD clips to the web's largest video site; closes $7M in additional funding.
2011年8月9日
Besides showing videos to mobile users, the app offers sharing and geo-location features.
8月18日