NBC to Stream Live Winter Olympics Video Over Snapchat
For the first time, NBC will stream live Olympics video to a partner: Snapchat will carry a live Olympic moment each day during prime time, starting tomorrow. Live video is a new offering for Snapchat, 和 NBC will be its first TV partner for live content. Viewers will be able to sign up for notifications letting them know when a live stream is about to take place. These live moments will be featured on the NBC Olympics Discover page in Snapchat.
The two companies didn't say how long the live streams will last, but it sounds like they'll be highly anticipated moments from key events. NBC's statement emphasizes that viewers can "zoom in on different live angles," so viewers will probably be able to see streams that aren't part of the regular NBC broadcast. NBC has a financial interest in Snap's success, as it invested $500 million in the company during its IPO.
Snapchat will also offer Olympic video in a daily Our Stories package. These curated Our Stories pieces will include custom context cards highlighting 信息 from NBC, 比如奖牌数, 当地的天气, 日程安排, 还有文章的链接. To see them, viewers will need to swipe up on snaps that say "更多的." The Our Stories packages will combine broadcast footage, behind-the-scenes clips, 和 fan video.
NBC will also create two original shows for Snapchat during the PyeongChang Games: 白日梦 和 追逐黄金. 白日梦 is a 4-part profile of 3 snowboard athletes, while 追逐黄金 is a 17-part series on Team USA's journey. 现在都有了.
“Building off our successful partnership for the Rio Olympics, we’re excited to significantly exp和 the NBC Olympic experience on Snapchat by delivering even more content 和 coverage to the platform, including a live look-in on one of the most compelling moments each day during the Games,Gary Zenkel说, NBC奥运总裁.
BuzzFeed will create its own daily look at the events, using footage shot by a team in PyeongChang. BuzzFeed is an NBC partner, 和 will get unique access to athletes 和 Olympic venues.
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