Hulu Announces Live TV Service, Over 50 Channels for $39.99
At today's Hulu NewFront, CEO Mike Hopkins didn't keep the advertiser-heavy audience in suspense: He announced Hulu's long-awaited live TV service right from the start. Available today in beta, Hulu直播电视 售价39美元.99元/月 和 includes over 50 channels. The lineup includes the four major broadcast networks, as well as entertainment, 体育, 还有儿童频道. Hulu has agreements with 21st Century Fox, The Walt Disney Company, NBC Universal, A+E Networks, Scripps, Turner, 和 CBS.
在发射, Hulu直播电视 will be available on Apple TV, Xbox一, 谷歌Chromecast, 和 iOS 和 Android devices, with more platforms (including Roku, 亚马逊Fire电视, 和 Samsung devices) to come. 订阅rs get a 50-hour cloud DVR, up to 6 profiles, 和 the ability to stream two streams at once. 订阅rs can upgrade their account with unlimited in-home simultaneous streaming for an additional $14.99元/月, or with a 200-hour cloud DVR with the ability to fast-forward through commercials also for $14.99元/月. Getting both those extra features together costs $19.99元/月.
39美元.99 subscription includes Hulu's $7.99 limited commercial video-on-dem和 library of over 3,500 titles. There's a kid's mode for child-friendly viewing, 和 体育 from the NFL, NBA, NCAA, 大联盟, 美国职业足球大联盟, 和NHL. Viewers can upgrade to an ad-free subscription for an additional $4.00 /月. Getting the live TV service without the on-dem和 library costs $38.99元/月.
"Today marks the beginning of our biggest move yet,霍普金斯说, calling Hulu直播电视 not just another skinny bundle, but an intuitive 和 personalized service. "Hulu can now be your primary source of television—live 和 on-dem和," he added.
While that would have been enough for the day, Hulu also announced a second season for 使女的故事 和 a new Marvel superhero series called 逃亡者. Hulu will be the exclusive SVOD home to 这就是我们 和 亚特兰大. Celebrity presenters included J.J. 艾布拉姆斯, 明迪羽衣甘蓝, Josh Hutcherson, 杰夫·丹尼尔斯, 莎拉·西尔弗曼, all of whom are bringing new series to Hulu.
为广告客户, Hulu announced a new ad unit called T-Commerce that lets viewers purchase items through a video overlay. 例如, viewers can buy tickets on their televisions 和 have those tickets sent to their phones instantly. Hulu will also offer 360º ads, 和 is partnering with Nielsen to support the measurements specialist's Digital Ad Ratings (DAR). Hulu has a 93 percent ad viewability score (which is hugely high) 和 only charges for ads fully viewed. 最后, programs stored to Hulu's cloud DVR will not only include ads, but those ads will be updated when content is viewed so they're never stale.
Hulu's network interface
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