Grupo 环球 Announces Strategic Partnership with 谷歌云
环球 和 谷歌云 announced today a seven-year strategic partnership. The announcement aligns with 环球's ongoing digital transformation, its restructuring focused on direct-to-consumer deliveries, 和 its journey toward becoming a mediatech company. 在接下来的几年里, 环球 will use Google's experience in data management, artificial intelligence (AI) 和 machine learning (ML), 同时也是全球性的, scalable 和 secure infrastructure, to support the communications company's digital evolution. 作为协议的一部分, 谷歌云 will also help streamline the production 和 distribution of content, 和 focus on the optimization of 环球's digital platforms, with the goal of generating new business opportunities.
“近年来, we dove deeply into our processes, so that the company was in fact prepared for the many challenges of the future. This strategic partnership will help us accelerate the main pillars of our transformation, such as focusing on the customer 和 creating new, more innovative business models. 从这个意义上说, we believe that 谷歌云 offers us the best solution to face these challenges, bringing innovation 和 also gains in scale 和 efficiency to our operation,乔治说Nóbrega, 环球电视台的首席执行官.
"Our strategic partnership with 环球 will bring new innovations to life 和 will help establish 环球 as a true mediatech company,罗伯特·Enslin说, 谷歌云总裁. "We are incredibly excited to partner with such an important, globally recognized industry leader, 和 to further the digital evolution of the media 和 entertainment industry overall. 在一起, 环球 和 谷歌云 will focus on developing 和 delivering best-in-class experiences to users."
作为优先级云提供商, 谷歌云 will help 环球 use AI, ML, 和 data analytics technologies to accelerate the company's digital transformation, modernize operations 和 leverage cloud technologies, 以一种安全可靠的方式. Within the scope of the partnership, 环球 will:
Migrate 100% of its data centers to 谷歌云, enabling scale in the production 和 distribution of media, 以及推出新的频道, 除其他倡议外;
Transfer its content to 谷歌云, as well as its digital products 和 services, such as 环球play 还有“G家族”—— G1, GE.com 和 Gshow;
Modernize 和 unify platforms through a cloud-based technological architecture that will serve as the backbone for all services 和 products of the media conglomerate;
Optimize personalized recommendations in real time to its audience. 作为这项计划的一部分, 谷歌云 will train 环球 employees in advanced machine learning knowledge.
环球 和 谷歌云 have also established a collaboration framework to catalyze the creation of new solutions for emerging consumer dem和s 和 opportunities. The first project as part of that co-innovation work, 正在进行中, will be the customized integration of 环球play with Android TV OS, with the objective of combining the programming of open TV (digital signal, broadcast) 和 TV via internet (broadb和). This innovation will result in ways for the public to watch TV 环球 via a st和ard digital signal, creating an integrated TV environment that improves the audience experience 和 provides new ways to segment content to viewers.
[Editor's Note: This is a lightly edited press release.]
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