对流媒体来说，体育博彩是一个必然的赌注

当体育流线富博电视关闭了其在线体育博彩业务上个月，它感觉像是一个离群值, and with reports strengthening that Disney is about to launch its own live betting integration, 这似乎越来越成为例外，而非惯例.

根据最近的一份报告，全球体育博彩市场有望达到 $114.到2028年将达到40亿美元; which is just over 86% growth compared to 2021 driven by the increasing popularity of online and mobile betting and the relaxation of laws permitting sports gambling in the U.S. 另一位分析师绘制了全球市场图表达到1820亿美元 by 2030.

“唯一的讨论是如何最大化体育博彩和投注权,市场开发总监克里斯·威尔逊说, MediaKind的体育节目. “赌博是最重要的用例. 它释放了大量的收入.”

截至去年11月，富博电视拥有超过1家公司.在美国拥有2300万用户，可能犯了两个错误. 一个是成为第一个尝试打开市场的人. 它将于2021年秋季发射，希望利用先发优势, 在主要体育网络更广泛地推出之前, but its comparative lack of clout and rights in the market failed to entice sufficient numbers.

它与NBA球队克利夫兰骑士队达成了协议, 美国职业足球大联盟的休斯顿迪纳摩队, and with NASCAR to enable fans to watch live matches/races and bet on in-game plays via a mobile app. 例如, correct predictions could win a year’s subscription to FuboTV service – which at $70 a month is not a bad deal.

Its second strategic error and also one associated with its relative size may have been to try and establish its own sportsbook rather than partner with a bigger betting brand. 除了, it faced hurdles launching into many states which retain stricter regulations around live betting.

在第三季度亏损1亿美元的情况下，富博tv放弃了其近期的游戏雄心.

“虽然有多方表示对这项业务感兴趣，” 它声称, “none of these opportunities would have allowed Fubo to lower its funding requirements and generate sufficient returns to shareholders.高管们将这一决定归咎于“充满挑战的宏观经济环境”.

然而, it remains a very good bet that sports gambling will take-off and that it will drive decent revenue for sports rights holders. 有些人认为这是板上钉钉的事.

“Perhaps the greatest benefit to sports streamers will be that 5G enables them to meet fan expectations to be able to interact with their favourite sports and teams from anywhere at any time,桑杰·杜达说, COO, Planetcast国际是一家总部位于印度的广播服务供应商. “随着这些移动体验质量的提高, fans will watch for longer and will be more likely to take part in monetizable actions such as betting and shopping. 事实上，在投注方面，5G的低延迟与ATSC 3相结合.0将成为体育博彩的伟大推动者.”

Other media companies with a large sports streaming presence have either already integrated sports betting into their platforms, 或者正在探索与博彩运营商合作的方式.

nbc环球在奥运会期间提供博彩服务美国职业高尔夫巡回赛今年1月在孔雀频道播出. 今年9月, NBC与BetMGM合作, to produce and deliver gambling and fantasy content on NBC's “Football Night in America” pregame show and across NBC Sports broadcasts on Peacock and its other sports platforms. NBC在芝加哥的区域体育网络已经提供几个以“BetCast”为主题的体育博彩今年公牛队比赛的另类转播.

Also around the new NFL season (and the first in a new set of rights for the league running until 2033) is 亚马逊与DraftKings和TNF的协议. 作为多年协议的一部分, TNF将包含DraftKings集成在直播赛前, 包括赔率和额外的体育博彩见解. DraftKings和亚马逊还将合作推出以tnf为主题的产品, 包括同场比赛, 哪些将在DraftKings Sportsbook应用程序上提供.

与此同时，博彩巨头 FanDuel has launched its own gambling-focused cable channel (FanDuel TV) and streaming service (FanDuel+). 可在Roku下载, 苹果电视, 和亚马逊Fire, FanDuel+ went live in select states in September including in Kanas where new users are offered a “先赌1000美元“促销.

A FanDuel Casino marketing campaign aimed at a changing audience is just one example of FanDuel’s recognition that bettors are evolving, 建议奖金报告称，范德尔赌场一半的赌客是女性.

迪士尼也将出手. 今年早些时候《百家乐软件app最新版下载》报道 that Disney was looking to license the ESPN brand to major sports-betting companies for at least $3 billion over several years. That partner is highly likely DraftKings in which Disney holds a stake from its 2019 acquisition of Twenty-First Century Fox.

两家公司之间的合作具有战略意义。” 彭博情报分析师布莱恩·埃格和吉塔·兰加纳桑表示. “Licensing EPSN’s brand to a sports book and integrating bet odds in broadcasts could help both companies widen their audiences.”

We may not find Mickey Mouse branded roulette wheels at Disney World but the sports brand is primed for adult oriented exploitation.

ESPN Chairman Jimmy Pitaro even told Bloomberg that the sports media giant wants to “eliminate friction” for bettors. 他说, “我们知道体育迷渴望的不仅仅是更多的体育博彩内容, but they’re craving the ability to actually place bets in a seamless fashion from their online digital sports experiences.”

在一个 9月接受彭博社采访迪士尼首席执行官鲍勃·查佩克证实了这一想法. “体育博彩是我们年轻人的一部分, say, 35岁以下的体育观众告诉我们，他们希望这是他们体育生活方式的一部分,查佩克说.

赌博的潜力是如此成熟, 即使这最初是作为没有经济利益的游戏化应用, FuboTV并没有放弃让它发挥作用.

该公司首席执行官David Gandler表示:“我非常看好游戏和视频的整合在第三季度财报电话会议上. “所以我想说，我们正在与许多书进行讨论. 我想说，这些讨论是非常健康的. 游戏领域的竞争非常激烈.”

与此同时，华纳兄弟探索体育(Warner Bros Discovery Sports)也在悄悄打牌. 当被问及进军体育博彩的计划时, 包括里贝罗在内的WBDS高管, 探索体育赛事的负责人, 拒绝置评，但暗示他们正在关注这一领域.

WBDS is exploring its own digital activations around the UCI Track Champions League including offering fans greater opportunities to interact with track stars using what WBD is billing as Web3 technology.

It’s not just a new and potentially lucrative revenue streams that sports rights holders want to access. 实现这一点的技术需要超低延迟, 接近实时, 提要——将云连接到网络边缘. 人们认为，这将打开与消费者更直接的联系, more data to target audiences to stem churn and unlock fabled next-gen apps like live streamed VR.

“体育运动的下一步将是让体验更加身临其境, 使用AR和VR技术,泽维尔·勒克莱尔说, 业务拓展副总裁, Broadpeak. “将需要更多的带宽, and edge computing will become a technology enabler for low-latency and high-reliability experiences. 互联网服务提供商和OTT服务提供商必须合作才能实现这一目标.

Wilson says that if the betting industry is to attract a legion of customers and fans in this market, “流媒体提供商必须提供可靠的服务, broadcast-quality video with the lowest possible delay to support the interactive betting software. This will ensure viewers can be confident they are betting on an equal playing field with fans in attendance at the court, 体育场, 或领域.”

有些挑战不一定是技术性的，尤其是在美国以外的市场. 杜达说:“在许多国家，人们对赌博的态度是复杂的. “例如，在印度，公开赌博有严格的限制. 然而, rights holders are finding adjacent engagements such as fantasy sporting and skill-based gaming where points are linked to performances or game outcomes.”

随着越来越多的人转向移动设备来满足他们的赌博需求, 可以肯定地说，这个行业只会继续增长.

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