Video: How Rights Complicate Sports Streaming
Learn more about live sports streaming at 流媒体's next event.
Watch the complete video of this panel from 流媒体西部, SSS105. The One-Man Band Sports Production，在… 流媒体 Conference Video Portal.
Read the complete transcript of this clip:
莫亚尔先生: What challenges do today's sports productions face? First and foremost, it's about the cost of getting broadcast rights.
One of the studies that was done recently has shown, 超过12年的时间, the increasing cost of accumulating or acquiring those rights. So we see in 2006-2018 for example, 英超联赛, the cost of getting those rights or the content rights has increased enormously. $7.7 billion is what BT and Sky paid for the current set of rights.
Rights themselves are actually starting to become the more significant number, or revenue generator for the sports leagues themselves. 直到2018年, gate revenue was probably the leading contributor to sports revenues, but now it's media rights.
事实上, based on the study that was done by PwC, the media rights will continue to grow at about 5% annually over the next 5-10 years. The other challenges for those big companies is not so much the cost of getting these digital rights or these content rights but it's the new players. The competition's getting a little bit busier.
Now you have what they call the FAANGs--Facebook, 亚马逊, 苹果, 网飞公司, and Google--getting into the game. 在某些情况下, they’re directly competing for those rights; in other cases, augmenting the already-existing offerings for the traditional linear broadcaster by presenting another platform to present that content.
在某些情况下, they’re working in parallel with the existing TV broadcasters. The NFL is a great example where for Thursday night broadcasts, which they've given to the NBC or NFL Network, they've also given access to YouTube last year to present live games in parallel. They see a trend in which viewership is moving from one to the other and they are trying to monetize it as well.
You can see the other platforms are either going to directly against those big broadcasters or they're providing an alternative stream.
相关文章
Investors including Ashton Kutcher, Michael Ovitz, and Jack Dorsey are bullish on Molten's cloud-based approach to manage the increasingly complex back-office challenges in the online video ecosystem
2021年10月21日
UI中心总监, Digital Strategy Moe Hamdhaidari offers 5 essential tips on improving the OTT sports streaming experience in this clip from his presentation at 流媒体 East 2019.
11月6日2019
UI中心总监, Digital Strategy Moe Hamdhaidari discusses how shifting rights models will affect the future of OTT sports streaming services in this clip from his presentation at 流媒体 East 2019.
10月18日2019
In a sign that video streaming is now expected even by sports-loving pay TV customers, Grabyo found that 65% prefer phone viewing.
8月16日2019