SME 2018: Vimeo's Harris Beber Talks Monetization on Ad-免费的 Video Platforms

了解更多关于在线视频平台和货币化的信息流媒体的下一个事件.

以下是采访全文:

蒂姆Siglin: 我是来自流媒体的蒂姆·西格林, 这里是流媒体东部，我是哈里斯·比伯, Vimeo首席营销官. 哈里斯，到目前为止你的演出怎么样?

哈里斯碧碧: 太棒了. 我认为, 我们是第一的无广告视频平台, so our whole mission is to empower video creators to tell compelling stories and reach audiences and 我认为 streaming video is one of the most engaging formats in live video.

蒂姆Siglin: So do you ever show up on panels that are talking about advertising and say, “我无话可说, 除了我们没有任何广告?"

哈里斯碧碧: 我认为事情有两面性. 一个, we have to reach creators and let them know what our platform does, 并不是每个人都知道, 所以核心是, 作为首席营销官, 我负责培养和支持我们的创作者社区, but also reaching out to new content creators and letting know about all the powerful tools that we offer to help support their content and reach audiences all over the place.

蒂姆Siglin: 那么费用是如何支付的呢? 是订阅制的吗?

哈里斯碧碧: We have a free model, so there's parts of the platform that you get access to for free. 你可以上传视频. And then there's also more paid subscriptions that give you access to more powerful tools from marketing analytics, 社会分配, 转播, 还有直播. It's the full spectrum really depending on the types of stories you want to tell and what your needs are, 我们会用不同的方式为他们服务.

蒂姆Siglin: 当然是在广告驱动的模式下, some of the online user-generated content stars make their money based on the advertising. 有适合你们所有人的模式吗, 也, 你有一个冉冉升起的网络新星吗, 他们可以以某种形式分享利润?

哈里斯碧碧: 我们提供一整套不同的工具, one of them being an OTT platform that enables you to create your own channel, with distribution everywhere across TV-connected apps that are a branded experience that is really seamless for a content creator to have their own branded eco system, 他们可以通过不同的方式从中获利吗, 收费订阅, a free base gets them views of content and then 收费订阅 later on for monetizing it, 他们在哪里将他们的内容货币化, not through advertising but through subscription based on the value of what they're bringing to their audience.

蒂姆Siglin: 明白了吗. And do you help them publish to different OTT platforms like Roku or other devices like that?

哈里斯碧碧: 他们的内容, as they create the native experience and then we help them distribute it where they own the app, 而是通过我们的iOS平台, 安卓, Roku, 苹果电视. 它真的能让你的观众知道他们在哪里, not trying to control the audience as a single viewing destination on your website.

蒂姆Siglin: 确定. 这很有道理. 哈里斯，非常感谢你能来，真的很感谢.

哈里斯碧碧: 这是我的荣幸. 谢谢你们邀请我.