Bring Live Events Online: 雅虎 Offers Tips for Companies: Video
特洛伊德雷尔: 你好,每个人. This is 特洛伊德雷尔 coming to you from 流媒体 East 2016, where I'm very pleased to be having brief conversations with some of the thought leaders of our industry. I'm talking right now with Omer Luzzatti, head of video content platform for 雅虎. 欢迎.
俄梅珥Luzzatti: 谢谢你！.
特洛伊德雷尔: Live video has been so important to 雅虎's development, we're seeing some amazing concerts from you guys, and then a big deal with the NFL. Are content companies, major producers more willing to start doing something live?
俄梅珥Luzzatti: 是的,完全. This is what we see in the last month, with the content owners. They're ready to open their negotiations to ... They're looking into what's the next phase, what's the next stage with video, and OTT and playing in the internet is obviously one of the key factors there. NFL做出了巨大的改变, 雅虎广播, 第一次, the game was only available over the web and not over the TV, other than within the local market of the teams themselves.
特洛伊德雷尔: What other major content companies are you working with?
俄梅珥Luzzatti: Oh, NHL, MLB, PGA, Live Nation as we've described. And we produce our own live streams around news, 金融, and Warren Buffett broadcasted with us in April now, which was also a huge success.
特洛伊德雷尔: 体育对生活来说意义重大.
俄梅珥Luzzatti: Sports, definitely, and also through other events, as well.
特洛伊德雷尔: Is this worldwide, or is it the US, that you're doing it?
俄梅珥Luzzatti: 这是全世界, For 雅虎 it's mainly in the US, but we see the trend of moving to the internet, or bringing more content to the internet internationally as well. Sky with soccer, and other international ...
特洛伊德雷尔: Are you involved in more consumer-oriented things with live, too? I mean, that's also a big push.
俄梅珥Luzzatti: 我们有Flickr和Tumblr, as more UGC or semi-professional broadcasters, and we are opening them especially for VOD today. 我们看到其他公司, and that's another trend that is happening, 现在的大公司, 尤其是Facebook, 谷歌, 推特, starting to bring UGC live streaming as well, 所以肯定, live streaming for UGC content is also something that is booming now.
特洛伊德雷尔: Companies that haven't experimented with live, what should they be doing right now?
俄梅珥Luzzatti: Depends on the type of the company. If you're a content owner, definitely go and try to find the right platform. Try, how to bring your content and how to monetize your content over the internet. It should be an additional to your TV, and you shouldn't see it as a battle between TV and the internet. If you are a UGC type of social player, 网络社交播放器, then obviously you should be aware of what Facebook and 推特 is doing, and to try to compete if you have the abilities.
特洛伊德雷尔: 好吧，非常感谢. This is an area that everybody's watching. Really a lot of development going on. 谢谢你的来访. This is 特洛伊德雷尔, coming to you from 流媒体 East.
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